I may be the only fan of the 2009 IBM commercial that features Ajay Bhatt, co-inventor of the USB, strolling through the office to the adulation of all, especially the female staff, pouring himself a cup of coffee, and signing an autograph or two with a marker before the catch phrase,“Your rock stars aren’t like our rock stars” appears.

I do admit that I don’t quite grasp how this 30 second mock apotheosis will compel me to buy IBM products, but I am taken by the displacement of the rock star scenario to the land of the geek.

Yep, Ajay and me – superstars.