Indifference: Leonard Cohen’s Cologne Concept

The recent republication of the story of Leonard Cohen healing Sean Dixon’s cat not only led to an enthusiastic reception by readers but also brought to mind another post based on a Leonard Cohen anecdote Sean shared in March 2010 at Leonard Cohen & The Sweet Smell Of Indifference .

Marketing Proposal: Leonard Cohen Fragrance

When last we heard from Sleep66 aka Sean Dixon, she was recounting the story that has already become a classic and has been immortalized for the benefit of future generations of Leonard Cohen fans as the post entitled Leonard Cohen Heals Hank The Cat.

Now, in response to a DrHGuy’s query, she reports

Leonard once told me he was going to come out with his own cologne. It was going to be called “Indifference,” and its slogan was going to be “I don’t give a shit what happens”

The Indifference Ad

This entrepreneurial vision is so perfectly congruent with Heck Of A Guy’s fundamental principles that its only downside may be the difficulty of convincing folks that it really, literally, factually, seriously, I’m not kidding around (this time) originated with Leonard Cohen rather than DrHGuy.1

Since the Cohen corporate machinery seems absorbed by other matters, the Heck Of A Guy Creative Department has stepped into the breach to construct the prototype ad for Indifference,2 the first entry in the new Leonard Cohen Cologne line.3

DrHGuy Note: While I am, on occasion, miffed that folks choose to publish my Photoshop creations without attribution and disconnected from the original posts they illustrated (entries which always made it clear that these images were faux), I admit to a certain gleefulness that more than a few readers were convinced that these fake photos are real. This is a prime example.

From the Cohencentric New & Improved Leonard Cohen Merchandise Emporium


I am republishing selected posts from my former Leonard Cohen site, Cohencentric, here on (these posts can be found at Leonard Cohen). This entry was originally posted March 2010 at


  1. Implicit in this similarity of ideas emanating from Leonard Cohen and DrHGuy is the inescapable conclusion that there is a small but detectable DrHGuyness component in Leonard Cohen’s makeup – scary thought, eh? []
  2. For the graphics-impaired, the ad reads “Indifference – When I want her to know … I don’t give a shit what happens. Viva la Indifférence []
  3. In anticipation of the successful release of Indifference, Sean and DrHGuy have begun planning future entries to build the Leonard Cohen fragrance line. For example, the street crowd might go for the colloquial overtones of Who Cares and So What while the average middle class can’t-take-a-risk suburbanite might feel most comfortable with Apathy (as if I cared). For the ex-frat rat who just signed on as a broker at his uncle’s Wall Street firm, we have Cavalier. That brooding, introspective hipster wannabe with the paperback copy of “No Exit” stuffed into his hip pocket? He gets Anhedonia. His little brother who’s into grunge? Numb, of course. But for the way cool, DrHGuy sort of dude, the only acceptable brand has to be Insouciance. []

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