Viva Cohen Names Upcoming Rufus Wainwright Album: “Unfollow The Rules”

Yep, Viva, the daughter of Rufus Wainwright and Lorca Cohen (and, consequently, the granddaughter of Leonard Cohen) is the source of the name, “Unfollow the Rules,” which is the title of Rufus Wainwright’s studio album scheduled to be released on July 10, 2020.


I understand that your daughter, Viva, named the album.


Yeah, she came up with that term. One day Jörn and I were just sitting in the living room and she walked downstairs and dramatically announced that she would like to ‘unfollow the rules.’ I wrote it down immediately and thought it was a great title for something. Then we made the album and I just kept coming back to that line. So she’s very excited about that. And you know, she’ll get paid. Not right now, but at some point. [Laughs]


Rufus Wainwright


From Rufus Wainwright on Surviving Quarantine and the “Trump Clown Show” by Chris Azzopardi (NewNowNext: April 23, 2020)

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